The Effectiveness of Outdoor Advertisements in Numbers


Outdoor advertisements have been a staple of the advertising industry for decades. Billboards, in particular, have been a popular way for businesses to reach a large audience quickly and effectively. In this article, we’ll explore the effectiveness of billboards and other outdoor advertisements in numbers, and what they mean for businesses looking to expand their reach.

Increased Brand Awareness

One of the key advantages of outdoor advertisements like billboards is the ability to increase brand awareness. According to a study by Nielsen, billboards can generate up to 47% brand reach, meaning they are seen by a large number of people. This presents a huge opportunity for businesses to capture the attention of potential customers and build brand recognition.

High Recall Rate

Billboards also have a high recall rate, meaning people remember them even after they have passed by. According to a study by the Outdoor Advertising Association of America, 71% of people who saw a billboard could recall the message and brand advertised. This is due in part to the large size and strategic placement of billboards, which make them hard to ignore.


Compared to other forms of advertising like television and radio, billboards can be a cost-effective way to reach a large audience. According to a study by Outfront Media, the cost per thousand impressions (CPM) for billboards is around $5, compared to $20 for television and $10 for radio. This makes billboards an attractive option for businesses looking to maximize their advertising budgets.

Targeted Advertising

Billboards can also be used for targeted advertising, allowing businesses to reach specific demographics. For example, billboards can be placed in high-traffic areas like highways and intersections to reach a broad audience, or in specific neighborhoods to reach a particular demographic.

Digital Billboards

With the rise of digital technology, billboards have become even more versatile. Digital billboards can display multiple ads, allowing businesses to rotate their messaging and target specific times of day or days of the week. This makes billboards even more effective at reaching potential customers in a highly targeted way.


Billboards and other outdoor advertisements can be highly effective at increasing brand awareness, generating high recall rates, and reaching targeted demographics. With the ability to rotate messaging and display multiple ads, digital billboards have become even more versatile and cost-effective. By understanding the effectiveness of billboards and other outdoor advertisements in numbers, businesses can make informed decisions about how to allocate their advertising budgets and maximize their reach.