Outdoor advertising has always been our main focus at Pixel Outdoor, but now we are moving to a new level. In collaboration with the information technology company Sola, we have created a unique and innovative system that allows us to measure the effectiveness of both static and digital billboards with precision in digital marketing. This is an entirely new step in outdoor advertising, and we are proud to be at the forefront of these changes.
What does this technology mean?
Start with that, our billboards are equipped with statistic-counting cameras that monitor how many people and vehicles pass by our advertising structures in real-time. This means we can provide our clients with more accurate and informative data. Our goal is to show advertisers not just general traffic numbers but real data that offers new opportunities for optimizing and enhancing the effectiveness of their campaigns.
Strategic Locations
Our first step was to select three important locations in Batumi:
- Batumi Entrance – the largest static billboard in western Georgia;
- Near Batumi International Airport – the city’s largest Full HD digital billboard;
- Intersection of Gorgiladze and Melikishvili Streets – a bustling area in the heart of the city where our digital billboard is constantly visible.
These locations were chosen precisely because of the high volume of pedestrians and traffic. With technology, we can accurately count how many people have seen the advertisement in these areas.
What does this innovation bring us?
Our main goal is to make advertising as transparent and effective as possible for our clients. Thanks to this innovative technology, we offer several key advantages:
- Real-time data-driven campaign optimization – We can observe and adjust advertising campaigns based on results, elevating their effectiveness to a new level.
- Location-specific visibility control – Not just general traffic numbers, but precise data based on the specific location.
- More accurate profitability calculation – Our technology enables advertisers to see better how successful their campaign is.
Our Vision
This is just the beginning! Our goal is to expand this technology across Georgia and develop its capabilities further.
We believe that outdoor advertising should not only remain effective but also become more interactive, measurable, and targeted. Transparency in campaign performance data builds trust between media owners and advertisers. This is why at Pixel Outdoor, we are constantly striving to integrate new technologies into our operations to provide the best experience to our clients